"The Dimitri" (Bourbon, Mahogany, Lilac) Beard Oil, by LaFleur & Co. Beard Care. A combination of the smoothness of a good bourbon, the rich warmth of freshly-cut mahogany, and the sweet, floral tones of recently-bloomed lilac. A favorite amongst our friends who appreciate “the finer things,” The Dimitri is perfect for both the boardroom and date night. Pairs well with a fresh suit and a good cocktail at your local speakeasy (we recommend ordering the “Corpse Reviver Number 2”).
Our first customers were the friends and family who helped critique and shape our products into what they are today. This truth has shaped who we are as a company in several ways. First, true friends give constructive criticism to help you improve: we take the feedback we're given and identify how we can improve our products based upon that feedback. Second, we strive to be the best quality beard company for our customers; this is especially so, knowing our family and friends use what we make. If you are unhappy with your order, we will exhaust every option to make it right; if you're still not satisfied, send us your order back for a 100% refund. Third, all of our products are inspired by a friend of our founder/CEO, starting the tradition of naming each product for our friends who inspire us.
Premium Quality Beard Care for a New Kind of Gentleman: Older definitions of the term "Gentleman" typically revolved around a man's appearance and socio-economic status. We at LaFleur & Co. believe the only true, defining characteristic of a Gentleman is how he treats others. How a man affects the lives of those around him is what he will ultimately be remembered for, regardless of his income or how he looked or dressed, thus the inspiration for our slogan. With the strongest aspect of memory being scent (think of any childhood memory and a particular smell may be tied to it), we figured it doesn't hurt to smell good while being a positive influence to those around you.